P.R.I.D.E. Statement
Brown Pride - Asian Pride - Mexican Pride - Black Pride - White Pride – These and more are Prides in America

Prides United is a gear & clothing company dedicated to uniting all the Prides in America which are based on color, race, or national origin. Our mission is to be a louder voice for true racial and ethnic unity than those who pursue intolerance and hatred.

Believing that any aspect of Prides United is racist in nature is a misjudgment. We are here to unite, not divide. To believe oneself superior because of race, color or national origin is not an opinion Prides United supports or condones. We are all equals in America.

In recent years, America has been abounding with groups of people uniting for their own cause. We have seen an explosion in Southern California for brown pride and Mexican pride organizations and for years there has been a deep-rooted effort gaining attention for black pride across the country. As well there are various Asian pride groups which include the Philippines, Taiwan, South Korea, China, Vietnam, and Japan, just to name a few. Even our northern neighbors from Canada are willing to share their pride.

American diversity has been more than just a footnote in our history. It is one of the many elements that have given us such an overwhelming sense of who we are. Since the beginning this country and her citizens have had the inspiration to recognize this, but maybe not the clarity to understand it. Our relatively short history has seen the evolution of diversity as being threatening, to diversity being considered patriotic. American prides have stood the test of time and culture, but the test is not over. What will it take?

Prides United is here in hopes that one day we can see unity between both ends of the spectrum. We want to see American brothers and sisters that have black pride as well as those with white pride to be able to look at one another without the years of past offenses, and current conclusions to be what guides their vision. We want to see those that are here from Israel and Palestine to be able to accept freely one another's pride in home, culture and race.

Prides United is dedicated to uniting the Prides in America which are based on color, race and national origin.

• May these prides be based on the many different shades of skin ranging from black, brown, white, olive, and tan.
  
  
• May these prides be as diverse in race whether they are Asian pride, African pride or Native American pride.
  
  
• May these prides be based on our people from various countries, whether it is an American pride, Mexican pride or Philippines pride.
  
  
• May white pride be known as P.R.I.D.E. White, black pride as P.R.I.D.E. Black, Mexican pride as P.R.I.D.E. Mexico, and American Pride as P.R.I.D.E. America.

Our mission is to be a louder voice for true racial and ethnic unity than those who pursue intolerance and hatred.

Prides United are people reaching inside themselves to recognize and believe in the equality of others. This belief does not completely rely on education, dialogue, or an organizational effort. It is firmly based on a simple principle clearly stated in the Declaration of Independence “…that all men are created equal…” This same principle has been the social cornerstone of America since its inception. It is an amazingly simple statement and an ideal which some people to this day still do not want to accept. Prides United is here to challenge those that believe in racial supremacy or any other type of separatism. We are all in this together.

First, P.R.I.D.E. is the People. These are the people which make up America today. Some have been here for generations, others only for a few days. They can be different colors; black, white, tan or even olive skinned. Their race can vary from Samoan to African to Native American. And the countries which are represented in America are many.

Second in P.R.I.D.E. is Reaching Inside. For years people have been demanding equality for themselves by reaching out through education, dialogue, literature and law. The basis of P.R.I.D.E. is that the change needs to happen from the inside no matter what happens on the outside. The change needs to be more in the heart than in the mind.

Finally, P.R.I.D.E. is Demanding Equality. Prides United is demanding equality of others by first demanding it within ourselves.
By proudly wearing our clothing or displaying our gear you show that you can take Pride in your own color, race, or national origin at the same time freely accepting the Prides of others.

P.R.I.D.E.

People Reaching Inside Demanding Equality

What Started It All

For years we have all seen a slow and subtle change in our society. The exact beginnings of this change are not clear. This change has been in the acceptance of other people based on race, color or national origin. The acceptance of these people started as an instituted one; relying on immigration laws and legal status. But as we have seen in history, the social acceptance of these people in many instances was not complete. This gave way to racial, ethnic, and nation based organizations with social causes and political agendas. We know these as Political Correctness.

Throughout American History, people from far and wide came to this country for a better life. They came from other nations; they were of different colors and of distant race. And they brought their Prides with them. Our laws and institutions gave them access and liberty. But in many cases, the hearts and minds of those that were already here did not. This country, being founded on personal freedoms, should be willfully blind to color, race and national origin. Since we are human, this at times has been difficult.

Political Correctness seemed to have started by trying to affect our hearts and minds using mostly education. It has evolved to the point it is now using mainly litigation. Change was happening, but not fast enough for some. Political Correctness did not work on the principle of building on the rights of a few, but by taking away the rights of many. Slowly, people of today are coming to this same conclusion and are speaking out. We don’t need Political Correctness. We can solve this ourselves.

This is where Prides United comes in. We are not here to litigate, preach, or force our opinion and beliefs on others. We do believe in education and dialogue. But most of all we believe in the inherent freedoms in America and the fact “…that all men are created equal…” We are here because there is more than just one “Pride” in America. We believe it is time to put it all to rest and truly Unite.

We are Prides United.