Prides United is a gear & clothing company dedicated to uniting all the Prides in America which are based on color, race, or national origin. Our mission is to be a louder voice for true racial and ethnic unity than those who pursue intolerance and hatred.
       Prides United are people reaching inside themselves to recognize and believe in the equality of others. This belief does not completely rely on education, dialogue, or an organizational effort. It is firmly based on a simple principle clearly stated in the Declaration of Independence “…that all men are created equal…”

      First, P.R.I.D.E. is the People. These are the people which make up America today. Some have been here for generations, others only for a few days. They can be different colors; black, white, tan or even olive skinned. Their race can vary from Samoan to African to Native American. And the countries which are represented in America are many.

      This same principle has been the social cornerstone of America since its inception. It is an amazingly simple statement and an ideal which some people to this day still do not want to accept. Prides United is here to challenge those that believe in racial supremacy or any other type of separatism. We are all in this together.

       Second in P.R.I.D.E. is Reaching Inside. For years people have been demanding equality for themselves by reaching out through education, dialogue, literature and law. The basis of P.R.I.D.E. is that the change needs to happen from the inside no matter what happens on the outside. The change needs to be more in the heart than in the mind.
      Finally, P.R.I.D.E. is Demanding Equality. Prides United is demanding equality of others by first demanding it within ourselves.
By proudly wearing our clothing or displaying our gear you show that you can take Pride in your own color, race, or national origin at the same time freely accepting the Prides of others.

P.R.I.D.E.

People Reaching Inside Demanding Equality